CX Strategy and Consulting
Expert consulting services that help design customer experiences that align with your organization's vision from planning to implementation.
Main Features
Insight & Data-Driven Solutions
We deliver end-to-end solutions that transform insights, research, and data into strategic actions helping businesses improve processes, understand markets, and achieve sustainable growth with smarter decisions and stronger customer connections.
Delivering comprehensive research solutions to understand markets, customers, and brand performance. Our services include competitor and satisfaction surveys, brand analysis & health checks, U&A studies, concept testing, mystery shopping, and social network monitoring to provide actionable insights for strategic decisions.
MOCAP applies the principles of Quality Management and PDCA (Plan-Do-Check-Act) to drive continuous improvement. With this framework, we identify challenges, optimize processes, and implement sustainable solutions that enhance business efficiency and long-term growth.
Transforming customer data into valuable business assets through analytics and digital solutions. Our services cover data analytics & strategy, digital marketing , customer data platforms (CDP), and interactive dashboards enabling organizations to make smarter, data-driven decisions.
01.
Market Research
We deliver market research that uncovers opportunities, reveals customer needs, and strengthens brand positioning. From surveys and brand analysis to U&A studies, concept testing, mystery shopping, and social monitoring, we provide actionable insights for smarter, data-driven decisions.
- Market & Competitor Survey
- Customer Satisfaction Survey
- Brand Analysis & Health Check
- Usage and Attitude (U&A)
- Concept Testing
- Mystery Shopping
- Social Network Monitoring
02.
Business Process Improvement
We enhance business efficiency by aligning operations with global standards and best practices. Through quality audits, compliance frameworks, and continuous improvement programs, we help organizations identify gaps, implement corrective actions, and monitor results. With strong focus on performance and KPI management, our approach ensures sustainable growth and long-term operational excellence.
- Quality Process Audit
- Standardization & Compliance
- Continuous Improvement Program
- Corrective Action & Monitoring
- Performance & KPI Management
03.
Customer Data Management
We help businesses unlock the power of their customer data through analytics and strategy, enabling smarter decision-making and targeted growth. With expertise in digital marketing and advanced customer data platforms (CDP), we centralize and activate data for maximum impact. Our interactive dashboards and insights provide real-time visibility, ensuring every action is data-driven, measurable, and aligned with business goals.
- Data Analytics & Strategy
- Digital Marketing
- Customer Data Platform (CDP)
- Interactive Insights & Dashboards
Why Choose MOCAP’s
CX Strategy and Consulting
MOCAP delivers in-depth market research that helps businesses uncover opportunities, understand customer needs, and strengthen brand positioning. From competitor and customer surveys to brand analysis, U&A studies, and concept testing, we provide actionable insights that drive smarter strategies. With tools like mystery shopping and social network monitoring, our research ensures every decision is data-driven and aligned with market realities.
- Research-Backed Insights
- Process Optimization & Compliance
- Customer-Centric Data Management
- Integrated CX Growth Strategy
At MOCAP, we deliver trusted
outsourcing expertise in Contact Center,
BPO, and Market Research to elevate
every customer experience.
- +66-2203-9000
- inquiry@mocap.co.th
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