#1 Rate
Market
Research
We are Experts in market reseaech Market feasibility study Evaluating market opportunities Competition analysis Survey of consumer satisfaction with purchasing products
Tele-survey
Telephone interviews using Computer-Aided Integrity (CATI) and an interviewer assigned specifically to your project.
Face-to-Face interview
Collect consumer opinions on the products and services to be researched from various perspectives To better understand the overall picture of the market.
Focus Group Discussion / Depth Interview
Expert focus group moderators and experienced panelists from various industries deliver concise information and exclusive additional content.
Consult and receive your quotation
Project (AVG/ Year)
Research Project
Experience Market research
Market research Service
For over a decade, MOCAP has worked closely with clients to deliver valuable insights across industries and geographies across Asia Pacific. MOCAP’s market research is driven by strategy and innovative thinking.
MOCAP’s core services include market feasibility studies, market opportunity assessments, competitive analysis, consumer satisfaction surveys on purchases and service visits, consumer sentiment surveys, brand health surveys with strategic recommendations. The goal of market research and consulting is to explore, analyze business trends and market opportunities.
Tele-survey
The company has a team ready to provide services with Computer Assisted Telephone Interviews (CATI) and interviewers assigned specifically to your project.
Focus Group Discussion / Depth Interview
Expert focus group moderators and experienced panelists from various industries deliver concise information and exclusive additional content.
Face-to-Face interview
Gather consumer opinions on the products and services to be researched from various perspectives to better understand the overall market.
Marketing research methodology
Qualitative research
- Secondary research
- Focus group
- In-depth interview
- Mystery survey
- Ethnographic research
Quantitative research
- Computer-based telephone interviews
- Online platform surveys
- Face-to-face interviews
- Product testing at designated locations
- Product testing in real-world use
- Street-based research
Comprehensive Industry
Automotive industry
- Situation Analysis, Market Trends
- Competitor Analysis
- New Concept Testing and
- Product Design / New
- Concept Survey on Automotive
- Price Sensitivity Assessment
- Dealer Service Standards
- Evaluation of Marketing Promotion Effectiveness
- Monitoring Customer Satisfaction, Loyalty and Commitment to Products and Services
- Brand Awareness
Consumer goods
Situation analysis, market trends
Competitor analysis
Testing new concepts and product designs
Consumer opinion and behavior studies
Evaluation of the effectiveness of marketing promotions
Brand health surveys
Finance, Banking and Insurance
- Study of consumer opinions and behavior
- Market share analysis
- Retail Audit
- Satisfaction tracking Customer loyalty and engagement to products and services
- Study of market position and brand image
- Analysis of market competitors
- Searching for target groups who are likely to use products or services
Government / state enterprises
Corporate Image Study
Tracking Customer Satisfaction, Loyalty and Commitment to Products and Services
Analyzing Touchpoints Between Organization and Customers
Brand Awareness
Tracking Results on Various Media
Target Groups That Are Likely Interested in the Brand’s Products or Services
Petrochemical industry
- Corporate Image Study
- Customer Satisfaction,
- Loyalty and Engagement Tracking
- Re-Branding
- Competitor Market Analysis
Real estate
- Situation Analysis, Market Trends
- Competitor Analysis
- Location Mapping
- Customer Segmentation Analysis
- Mystery Explorers’ Sales and Service Standards
- Brand Awareness
Marketing Research Case Study
Customer
One of the automotive industry leaders
Background
A manufacturer of MPV wanted to develop a car before launching it in the market. Therefore, they conducted a brand awareness survey and studied the consumer impression of the third-row seat modification of MPV in 3 countries: Thailand, Indonesia and the Philippines.
Research Methodology
Face-to-face interviews with MPV users and those who were planning to purchase within 1 year.
Research Outcome
The research results helped the customer to know the important features for the third-row seat of MPV and to understand the similarities and differences in consumer needs in the 3 countries, leading to appropriate marketing strategies in each country.
Customer
A leading glassware manufacturer in Asia
Background
Our client is the first leading glassware manufacturer that offers premium products to various businesses such as retail, restaurants and hotels. The client wanted to know the effectiveness of sales promotion and brand awareness among Asian customers. The research methodology was “Brand Health Check Study” to design products that meet the needs of the target group.
Research Methodology
Since MOCAP’s core business is providing contact center services, we used CATI (Computer Assisted Telephone Interview) for this research project to reach the target group in 4 countries: China, Indonesia, Malaysia and Thailand. The questionnaire was used to conduct the brand health survey.
Research Results
The research found the glassware preferences in each country through the research tool to assess brand awareness leading to product development. From the feedback of the target group, the sales promotion effectiveness research helped to analyze the relationship between brand loyalty and future purchase intention.
Customer
One of the automotive industry leaders
Background
A manufacturer of MPV wanted to develop a car before launching it in the market. Therefore, they conducted a brand awareness survey and studied the consumer impression of the third-row seat modification of MPV in 3 countries: Thailand, Indonesia and the Philippines.
Research Methodology
Face-to-face interviews with MPV users and those who were planning to purchase within 1 year.
Research Outcome
The research results helped the customer to know the important features for the third-row seat of MPV and to understand the similarities and differences in consumer needs in the 3 countries, leading to appropriate marketing strategies in each country.
Customer
One of the automotive industry leaders
Background
A manufacturer of MPV wanted to develop a car before launching it in the market. Therefore, they conducted a brand awareness survey and studied the consumer impression of the third-row seat modification of MPV in 3 countries: Thailand, Indonesia and the Philippines.
Research Methodology
Face-to-face interviews with MPV users and those who were planning to purchase within 1 year.
Research Outcome
The research results helped the customer to know the important features for the third-row seat of MPV and to understand the similarities and differences in consumer needs in the 3 countries, leading to appropriate marketing strategies in each country.
Consult and receive your quotation
