MOCAP’s Market Research Services

For almost a decade, MOCAP has worked closely with our clients in delivering practical & insightful results across all industries and areas throughout the Asia Pacific Region.  Our research is driven by strategic and innovative thinking.  Major areas of services include market feasibility studies, market opportunities assessment, competitive analysis, CSI and SSI survey, consumer insight study brand health check survey with strategic recommendation.  The aim of market research and consulting is to explore and analyze the business outlook to secure a spectrum of the market and identify uncover opportunities.

MOCAP’s Key Highlight Services

Market Research Methodologies

Qualitative Research Methods

Quantitative Research Methods

Industries Coverage

  • Market Trend/Situation Analysis
  • Competitor Analysis
  • New Concepts and Product Design Testing/Car Clinic
  • Price Sensitivity measurement
  • Dealership Standard Service
  • Marketing Campaign Effectiveness Evaluation
  • Customer Satisfaction, Loyalty and Engagement Tracking
  • Brand Perception Study
  • Market Trend/Situation Analysis
  • Competitor Analysis
  • New Concepts and Product Testing
  • U&A Study
  • Marketing Campaign Effectiveness Evaluation
  • Brand Health Check Study
  • U&A Study
  • Segmentation Analysis
  • Retail Service Audit
  • Customer Satisfaction, Loyalty and Engagement Tracking
  • Brand Image and Position Study
  • Competitor Analysis
  • Prospects Identification/Lead Generation
  • Corporate Image Study
  • Customer Satisfaction, Loyalty and Engagement Tracking
  • Touchpoint Analysis
  • Brand Perception Study
  • Media Post Audit
  • Prospects Identification/Lead Generation
  • Corporate Image Study
  • Customer Satisfaction, Loyalty and Engagement Tracking
  • Brand Revitalization
  • Competitor Analysis
  • Market Trend/Situation Analysis
  • Competitor Analysis
  • Location Mapping
  • Customer Segmentation Analysis
  • Sales Standard Service/Mystery Shopping
  • Brand Perception Study

Market Research Case Study

The Client

One of market leaders in automotive industry

The Background

Client wanted to grasp the impression of consumers in 3 countries namely Thailand, Indonesia and Philippines after launching the minor-changed model.  Apart from consumers’ impression, determining “must-have requirement” of the package of SUV 3rd row seat were needed.  Brand perception on SUV automakers needed to be understood in order to successful launch the product in the market.

 Methodology

Face-to-Face Interview to those who were current users of SUV and those were planning to buy SUV within 1 year.

The Outcome

Findings from this study helped the client to learn about important attributes needed for SUV 3rd row seat and understand the similarities and differences among consumers in 3 countries which contributed in car features offering in each country.  Brand positioning was plotted to identify for further deployment of marketing strategies.

The Client

One of Asia’s leading glass tableware manufacturers

The Background

Our client is the first crystal glassware brand serving the needs of premium, upper-end customers in different business segments: retail, food service, and hotel.  The client has created a big communication campaign across Asia and wished to accelerate brand awareness and create product trails to target customers.  After launching the campaign, the client would like to conduct on “Brand Health Check” in order to measure its brand awareness as well as campaign effectiveness.

Methodology

As MOCAP core business is contact center, CATI (Computer Assisted Telephone Interview) has been utilized for this project to reach out to the target respondents in 4 countries: China, Indonesia, Malaysia and Thailand.  Brand Health Check questionnaire is constructed.

The Outcome

The preference of glassware for each country being revealed.  Brand funnel model has been utilized in order to evaluate brand awareness to brand recommendation among target customers.  The measures of campaign effectiveness among participants were assessed among decision makers.  The relationship between brand loyalty and future purchase intention were analyzed.

The Client

One of the leading financial institutions in ASEAN

The Background

With more than 100 branches, our client offers an extensively wide range of financial products and services.  Tracking of branch performance in terms of service standard and financial products advisory are critical to ensure customer experiences. Management also needs detailed scorecards on all attributes.

Methodology

Retail audit by deploying mystery shoppers who were expertise in retail audit and actual customers of financial institutions across all branches nationwide.

The Outcome

With monthly audit, this project has proven to be impactful and actionable. Our client is enabling to execute action plan and training programs to improve customer journal and enhance their experiences. Results provide important KPI tracking for both branch and regional performance level.

The Client

One of energy service providers

The Background

Even though our client is the only player in energy service provider in Greater Bangkok, for some of its customers, especially industrial users are seeking alternative ways for energy cost saving to minimize their operation cost.  Thus, our client would like to study on its existing customers on their expectation, satisfaction, loyalty, confident and engagement as well as on its potential and ex-customers on their expectation, confident and their opinions toward corporate image.  In addition, stakeholders’ opinions toward corporate image would be necessity.

 Methodology

Multi-approach covering in-depth interview with all stakeholders, more than 2,000 quantitative face-to-face interview are being conducted quarterly using SERVQUAL model, clustered by segments, usage and interaction with our client.

The Outcome

The client has taken quarterly result and has aligned MOCAP strategic recommendation with their existing marketing plan.  CSI score is being quarterly monitored and our client is implementing marketing activities prioritized by the segments that have significant low CSI score.  All touchpoints are being closely observed for improvement to build trust and gain confidence which then would impact on the image of our client at last.

The Client

The leader of polyolefin industry serving Asian and Global market

The Background

As a leader in the industry, the client has been active with the expansion and systematic upgrading of its manufacturing and administration facilities to keep its company at best-practice levels for polypropylene production, performance and marketing.  The client has delivered exceptional value to customers, employees, communities and investors.  To maintain the largest market share, the client would like to conduct customer engagement towards its products and services.

Methodology

There are 2 approaches which used to conduct at the convenience of target respondents: tele survey or face-to-face interview.  These approaches are selected as pursuance of the opinions of client’ key accounts are critical, but it is difficult in getting permission for in-depth interview.  CEM model has been implemented on this project as well.

The Outcome

Customer engagement in different level is being measured.  Strategic planning on Customer Relationship Management and Customer Experience Management to enhance customer experiences being delivered to maintain the relationship with key accounts and increase the level of engagement.

The Client

One of renowned property management companies in Thailand

The Background

The client is an immovable property corporation established in Thai market for 10 years.  It has distributed to five immovable properties aiming to invent an extraordinarily unique house and focus on every single detail with highest standard of construction and services.  The client wished to track its brand image in customers’ points of view as well as to improve their sale service quality to meet the customer needs.

Methodology

To discover the performance of their sales force, mystery shoppers needed to be executed on each touchpoint.  Nevertheless, consumers who have planned to buy property within 1 year were asked to join the brand image study.

The Outcome

Service quality was being evaluated and Service Blueprint has been created and proposed to client for sales process improvement.  Brand concept has been brushed up to fine-tune between clients’ the top management and the perception of consumers.

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