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Market Research Service
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SERVICE OUTLINE
<Business Research>
Major areas of services include market feasibility studies, market opportunities assessment, competitive analysis, industry analysis, M&A strategy and strategic planning. The aim of business research and consulting is to explore and analyze the business outlook to secure a spectrum of the market.
<Customized Research>
Services encompass product & concept testing, price sensitivity measurement, package test, media consumption habits, study of distribution channel in order to get to the bottom of problems and uncover opportunities.
<Benefit for the client>
>Able to prepare to the clients about the more useful and practical information about the Thai market.
>Able to utilize our report when you make an decision making to the Thai local market.
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<Scope of research service>
> General Industry Survey
> Consumer Behavior Analysis
> Market Situation Survey
> Product Feasibility Survey
> Competitor Analysis Survey etc.
<Target Areas of Expertise & Research>
> Automobile
> Banking & Finance
> Energy
> FMCG
> Healthcare
> Property
> Telecommunication etc
<Research Methods>
> Focus Group Interview
> Mystery Calls
> Face to face interview
> Mystery shopper
> Web search
> Publication Research
> Telephone survey etc
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<Example of Research study>
| Industry |
Category for Client |
Research Objective |
| Automotive |
Japanese Advertising Agency
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Identify the influence of purchase decision of pick up truck
Conduct mystery shopping to survey customer satisfaction at showroom. (Nationwide tracking) |
| Automotive |
Automotive company |
Survey the price of Japanese second-hand car |
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Automotive company
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Survey met/unmet needs among car users throughout APAC region.
Survey future needs toward car option throughout APAC region. |
| FMCG |
Japanese Consumer company |
Survey consumption habit and purchasing behavior on food & beverage.
Level of purchase intention toward new selling channel
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| Banking & Finance |
Commercial Bank |
Study attitudes and needs of card members on reward program
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| Government Sector
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Japanese Organization |
Current situation and problems of Thai SME.
Numbers of newly establish and dissolution in all regions within past 5 years.
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| Recruitment
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Trading company |
Survey for recruitment situation for Thailand.
Trend for Web based recruitment method.
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